the process

the process

Exploration

Exploration

Brainstorm

Brainstorm

Construct

& Create

Construct

& Create


1


ESTABLISH EMPATHY

Functional Specifications

project goals

understanding our users

Knowing the market.


Functional Specifications

Project goals

Understanding our users

Knowing the market

Establishing scope


Where user needs a project objective are determined.

Where user needs a project objective are determined.

1

ESTABLISH EMPATHY

Functional Specifications

project goals

understanding our users

Knowing the market.


Where user needs and project objectives are determined.

2


COLLABORATE

I believe in the power of clear, open communication and strong collaboration. Creating a dialogue that defines our vision and the paramiters of the problem we are setting out to solve.

Problem solving through cross team collaboration generates new paths forward.

2

COLLABORATE

I believe in the power of clear, open communication and strong collaboration. Creating a dialogue that defines our vision and the paramiters of the problem we are setting out to solve.

3



DEFINE & IMAGINE

Finding solutions means generating ideas that can be iterated upon. An often fast paced, collaborative stage in the process that aims to check bias in order to hypothesize how to best implement purposeful changes that will assist our users.

Where vision meets execution.

3

DEFINE & IMAGINE

Finding solutions means generating ideas that can be iterated upon. An often fast paced, collaborative stage in the process that aims to check bias in order to hypothesize how to best implement purposeful changes that will assist our users.

Where vision meets execution.

4


CREATE

Crafting solution based designs that align target goals while leveraging user insights. Every design intends to be functional, aesthetically appealing, accessible and memorable.

DESIGN REFINE DESIGN REFINE DESIGN REFINE
DESIGN REFINE DESIGN REFINE DESIGN REFINE

4

CREATE

Crafting solution based designs that align target goals while leveraging user insights. Every design intends to be functional, aesthetically appealing, accessible and memorable.

5


ITERATE & DEVELOP

An ongoing process that relies fully on the feedback of our users. The best designs are continuously refined in order to adapt to changing user needs in order to produce

optimal experiences.

5

ITERATE & DEVELOP

An ongoing process that relies fully on the feedback of our users. The best designs are continuously refined in order to adapt to changing user needs in order to produce optimal experiences.

Its all about my design process

Its all about my design process