the process
the process
Exploration
Exploration
Brainstorm
Brainstorm
Construct
& Create
Construct
& Create
1
ESTABLISH EMPATHY
Functional Specifications
project goals
understanding our users
Knowing the market.
Functional Specifications
Project goals
Understanding our users
Knowing the market
Establishing scope
Where user needs a project objective are determined.
Where user needs a project objective are determined.
1
ESTABLISH EMPATHY


Functional Specifications
project goals
understanding our users
Knowing the market.
Where user needs and project objectives are determined.
2
COLLABORATE
I believe in the power of clear, open communication and strong collaboration. Creating a dialogue that defines our vision and the paramiters of the problem we are setting out to solve.
Problem solving through cross team collaboration generates new paths forward.
2
COLLABORATE


I believe in the power of clear, open communication and strong collaboration. Creating a dialogue that defines our vision and the paramiters of the problem we are setting out to solve.
3
DEFINE & IMAGINE
Finding solutions means generating ideas that can be iterated upon. An often fast paced, collaborative stage in the process that aims to check bias in order to hypothesize how to best implement purposeful changes that will assist our users.

Where vision meets execution.
3
DEFINE & IMAGINE


Finding solutions means generating ideas that can be iterated upon. An often fast paced, collaborative stage in the process that aims to check bias in order to hypothesize how to best implement purposeful changes that will assist our users.
Where vision meets execution.
4
CREATE
Crafting solution based designs that align target goals while leveraging user insights. Every design intends to be functional, aesthetically appealing, accessible and memorable.
4
CREATE


Crafting solution based designs that align target goals while leveraging user insights. Every design intends to be functional, aesthetically appealing, accessible and memorable.
5
ITERATE & DEVELOP
An ongoing process that relies fully on the feedback of our users. The best designs are continuously refined in order to adapt to changing user needs in order to produce
optimal experiences.
5
ITERATE & DEVELOP


An ongoing process that relies fully on the feedback of our users. The best designs are continuously refined in order to adapt to changing user needs in order to produce optimal experiences.
Its all about my design process

Its all about my design process
